• Title: The Magic of Thinking Big
  • Subtitle: n.a.
  • Author: David J. Schwartz
  • Publication Date: 1959
  • My Rating: ★★★★☆


This book was recommended on a regular basis by various people, so I finally gave it a shot. The title sounds kind of cheesy and the book also starts with the notion that we can achieve anything if we just think big enough. The theory behind is that our thinking guides our actions and that we always have a choice how we approach things. This is where the book gets interesting. It reminds the reader to always see the positive side but also to act in a positive way. The author gives specific recommendations how to apply this mindset in everyday life, be it in business or in private.


The book has some shallow chapters where the author gives the impression that a simple change in the mindset will change the whole life. There are certainly no completely new concepts and nothing that isn’t actually common sense. The real-life examples are often too simple respectively simplified.


The book is quite exhaustive, so there are no real holes. However, since the book was written back in 1959 a revision respectively an adaption to today’s life would be preferable.


  • Action cures fear: When we’re unsure about something or fear the risk, it helps to take first steps. The topic becomes manageable and we gain experience. Most people are afraid to even start and search for excuses.
  • Persistence + experimentation: In order to really change something, we must be persisting but also constantly experimenting and adjusting our actions.
  • Practice adding value: Always think how you can add value to a situation, a person, a relationship etc. Don’t take it as it is but as it can be.
  • Ask if it’s really important: Don’t get caught up with petty problems and arguments, but focus on the things that really matter.


Action cures fear. Indecision, postponement, on the other hand, fertilize fear.

Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present.